what does Lloyds do different to its competitors?

Hi Serafina,

Thank you for your question!

I would say Lloyds stands out from its competitors for many reasons. We have a very inclusive and supportive culture where the development of our colleagues and the opportunities to progress is a top priority. In addition our commitment to helping Britain prosper, particularly supporting both colleagues and customers alike throughout the pandemic has made a significant difference. I hope this helps. Kind Regards Leanne

Lloyds Banking Group stands apart from its competitors in several key ways: Unlike many other banks with large international operations, LBG is primarily focused on Britain, allowing us to concentrate on helping Britain prosper and tailoring our services to meet the specific needs of the UK market. Additionally, LBG offers a unique scope of brands and services, providing consumer and commercial banking, direct-to-consumer (D2C) and adviser investment services, as well as protection and insurance products. This comprehensive offering sets us apart from other banks that may not cover all these areas, highlighting our commitment to supporting the UK economy and providing a wide range of financial services.